{"product_id":"gub-m8-mips-road-helmet","title":"GUB M8 MIPS Road Helmet","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMIPS protection. 275 grams. 28 vents. Everything you need, nothing you don't.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe GUB M8 is a no-compromise MIPS-equipped cycling helmet that brings genuine brain protection technology to an accessible price point. Ultra-light at 275g with 28 air vents and a reinforced 3D internal keel structure, it's built for road cyclists, mountain bikers, and commuters who want serious safety credentials without the premium price tag of big-name brands. \u003cspan class=\"inline-flex\" data-state=\"closed\"\u003e\u003ca href=\"https:\/\/www.waybiker.com\/collections\/newest-products\/products\/rockbros-q4-intelligent-brake-sensing-vibration-sensing-bicycle-tail-light-rear-bike-light-ipx6-waterproof-cycling-accessory\" class=\"group\/tag relative h-[18px] rounded-full inline-flex items-center overflow-hidden -translate-y-px cursor-pointer\" target=\"_blank\"\u003e\u003cspan class=\"relative transition-colors h-full max-w-[180px] overflow-hidden px-1.5 inline-flex items-center font-small rounded-full border-0.5 border-border-300 bg-bg-200 group-hover\/tag:bg-accent-900 group-hover\/tag:border-accent-100\/60\"\u003e\u003cspan class=\"text-nowrap text-text-300 break-all truncate font-normal group-hover\/tag:text-text-200\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhy Riders Choose the GUB M8\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMIPS Brain Protection System\u003c\/strong\u003e The M8 features a genuine MIPS (Multi-directional Impact Protection System) low-friction liner — a layer inside the helmet that allows the shell to rotate slightly independently from your head during an angled impact. This reduces the rotational forces transferred to the brain, which are linked to concussions and serious brain injuries that standard helmets aren't specifically designed to address. The MIPS layer allows the head to move 10–15mm independently of the helmet, reducing and dispersing the rotational impact force — mimicking the brain's own natural protective mechanism.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e3D Keel Internal Framework — Stronger Shell, Lighter Weight\u003c\/strong\u003e A built-in 3D keel internal framework significantly improves the helmet's structural strength — allowing the shell to be lighter without sacrificing rigidity. Most helmets at this price rely on shell thickness alone for structure; the M8's keel design delivers more with less material.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePC + EPS In-Mold Construction\u003c\/strong\u003e The polycarbonate outer shell and EPS liner are bonded together using an in-mold process — fusing the two layers into a single, seamless unit that's stronger, lighter, and more durable than traditional two-piece construction where the shell simply wraps over the foam.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCE EN1078 \/ CPSC Certified\u003c\/strong\u003e Certified to CE EN1078, CPSC, and UK safety standards — meeting the requirements for cycling use across Europe, North America, and the UK. A certified MIPS helmet at this weight and price point is genuinely unusual.\u003c\/p\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003ePerfect For\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eRoad cyclists wanting lightweight MIPS protection\u003c\/li\u003e\n\u003cli\u003eMountain bike trail riders\u003c\/li\u003e\n\u003cli\u003eE-bike commuters and urban cyclists\u003c\/li\u003e\n\u003cli\u003eRiders upgrading from a non-MIPS helmet for the first time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eHow to Size\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMeasure the circumference of your head approximately 2.5cm above your eyebrows. The M8 fits head sizes 56–59cm. If you're between sizes, size up for comfort with thick hair, or size down for a snugger fit.\u003c\/p\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eHow It Compares to the OutdoorMaster Pebble MIPS\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBoth helmets offer genuine MIPS protection, but they sit at different price points — the GUB M8 comes in notably cheaper, making it one of the best-value MIPS helmets available. The Pebble has a slight edge in fit and finish, with a more refined aesthetic and a lower-profile shape that sits less prominently on the head. If you're prioritizing value and maximum ventilation, the M8 wins. If you want a cleaner look and a more flattering fit profile and don't mind spending a little more, the Pebble is worth the step up.\u003c\/p\u003e","brand":"GUB","offers":[{"title":"Black \/ L","offer_id":45355177115695,"sku":null,"price":59.99,"currency_code":"CAD","in_stock":true},{"title":"Black \/ M","offer_id":45355177148463,"sku":null,"price":59.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8784\/7215\/files\/abef730e-b634-4a49-972a-0992d9b358b3.7744db8d551c7a8d7e6813bbb2884545.avif?v=1778829851","url":"https:\/\/evercoastbicycles.ca\/products\/gub-m8-mips-road-helmet","provider":"Evercoast Bicycle Co.","version":"1.0","type":"link"}